Challenge

The challenge posed by Albacora and Pevasa is entitled: "What new services related to the digitisation of commercial operations might help us protect consumers from systematic non-compliance with legal and sustainability standards in the tuna value chain?"

This challenge responds to the needs described below:

Tuna is one of the raw materials with the highest volume of international trade. Albacora and Pevasa carry out their activities at an international level, continuously moving between different international and national legislations that, among other issues, relate to:

  • Establishing a community system to prevent, discourage and eliminate illegal, unreported and unregulated fishing (see EC Regulation no. 1010/2009).
  • Monitoring the food information provided to the consumer, with regard to regulations for indicating the country of origin or the place of provenance of a food product's primary ingredient (see EU Implementing Regulation no. 2018/775).
  • Standardising responsible fishing in general (see UNE 195006 APR standard for Tuna from Responsible Fishing).

Although this context makes tuna fishing one of the most regulated, controlled and transparent activities in the world from a theoretical perspective, commonly occurring situations continue to act as a barrier to the competitiveness of those who work within this sector with a focus on responsible fishing.

Description of the Challenge (pdf)

Terms and Conditions for the Albacora and Pevasa Challenge (pdf)