RETAbet.es
The RETAbet.es Group has been working for more than ten years in the sports betting sector. The technology used has positioned the firm as a reference company with more than 220 million bets managed.
The company believes in innovation and in the constant development of its own SARESOFT platform, a unique system in the market that makes possible the integration of all the activities involved in the exploitation of sports betting. Thus, it is in charge of the entire production process, from the software development and the design and manufacture of betting terminals to the comprehensive management of the more than 2,100 points currently available, in addition to the betting website RETAbet.es.
The basis for success lies in the dynamism and talent of its professionals. Therefore, it has a qualified R&D&i department in growth process, dedicated to the thorough research of new solutions to offer a quality product to its clients.
The group has a staff of more than 350 professionals, distributed in 17 Companies in more than 10 Autonomous Communities in Spain.
The Challenge
The RETAbet.es challenge lays the following question “How can new technologies help me to promote responsible gaming?”
The challenge responds to the following needs:
Since its creation in 2008, RETAbet.es has always aimed to socialise sports bettings, so rooted in the Basque Country, as a playful shared activity. In this sense, a lot of emphasis has been placed on responsible gaming, carrying out a set of multidisciplinary measures aimed at maintaining the person's activity in relation to games within healthy parameters.
Taking advantage of the technological infrastructure that RETAbet.es has, and of the fact that all the betting terminals are connected to a central system, it has been considered the possibility of taking a step further in the Responsible Gaming policy detecting anomalous behaviours in the interaction of the users with the betting terminals, to be able to offer immediate advice, when any of these behaviours is identified.
Therefore, we seek a solution to identify and categorise the behaviour of the users of the betting terminals. This categorisation would allow detecting possible compulsive or inadequate uses and offering a series of recommendations to the users in terms of their interaction with the terminals.
Specific objectives:
- Promote responsible gaming.
- Seek the protection of the player from anomalous behaviour in the handling of the terminal.
- Detect behavioural patterns in the user of the betting terminal that make us see that a user acts compulsively.
- Prevent and correct excessive behaviour of users.
Context:
The following case study clearly explains the type of behaviour we want to identify through the solution sought:
John enters the store; he is new and seems shy. He sits alone, in the most distant place, he seems nervous...he starts to play and loses; he gets more and more nervous...has excessive sweeting, and interacts compulsively with the terminal.
He loses again...but goes on playing...and every time interacts more violently and quickly with the terminal.
Entrepreneurs, startups, SMEs, as well as universities, technological centres, etc., which can develop solutions that answer the following questions can take part in the challenge:
- Which elements of interaction with the terminal, existing or new, would be necessary to use or incorporate to identify abnormal behaviours?
- What new components would be necessary to add to the RETAbet.es platform?
- Which are the parameters that define an abnormal behaviour?
- What kind of abnormal behavior could be detected?
Finally, it is important to understand that the volume of user interactions with betting terminals is measured in more than 200,000 actions per day.
Some technologies that could help solve the challenge would be:
- Machine Learning
- Big Data
- Gaming
- IoT
- Neuroscience