Challenge
This challenge responds to the needs described below:
- How could we provide / know information about the level of occupancy of the different itineraries or routes so that the user can choose which one to take?
- How could we show alternatives or determining factors that could influence the experience of users?
- How could we reach the greatest number of users with messages about recommendations or indications of use to improve the user experience and the preservation of the environment?
Context
The Directorate-General of the Environment of Bizkaia Provincial Council (hereinafter BPC) seeks to fulfil two objectives: to protect and preserve the natural environment, while at the same time satisfying the needs of the users who frequent these recreational spaces or areas..
To this end, they have assets and services that help users to have a satisfactory and friendly experience with the natural environment (e.g. educational panels, recreational tables, litter bins, etc.). Likewise, they provide relevant information for users on the website or on physical signs: recommendations for use, information on hunting, etc.
After the pandemic, the use of natural spaces has increased, which leads to two problems: on the one hand, being able to provide this information and services to this new profile of users and, on the other, to improve the management of the demand for these spaces to avoid overcrowding.
In this sense, it is considered that the GovTech programme can be a way, using technology, to bring key information to users in order to enjoy and make a friendly use of nature. Understanding as key information: the occupancy of spaces so that it is possible to evaluate other alternatives and avoid overcrowding of the natural environments, the recommendations and indications for use shown on the physical signs, and activities, events or situations that may condition their visit / itinerary (e.g. sporting events, hunting, etc.).