Challenge
This challenge responds to the needs described below:
- How can we aggregate the services offered by the town halls of medium-sized municipalities in a single digital space that fosters a closer relationship with citizens?
- How can we generate a digital space where we can view information related to the municipality that is adapted to citizens’ uses and interests?
- How can we automate the dissemination of content through different channels (physical and digital) and formats (articles, social media posts, WhatsApp messaging, etc.)?
- How can we enable the administration to generate and manage incentive systems and strategies to promote citizen onboarding on digital platforms?
Context
The BiscayTIK Foundation, a new non-profit public foundation created by Bizkaia Provincial Council, aims to modernise municipal councils and associations of municipalities through the use of New Technologies. BiscayTIK offers technological products and services for public management and administration. Currently, the service offered is very highly rated, as it allows these entities to comply with the different regulations on electronic access, transparency, etc.
Today, the aim is to intensify and further expand on the conversation with citizens as a first step for active and involvement and participation, seeking to engage the citizens that are not currently reached. The goal is to focus on offering solutions that facilitate it to medium-sized municipal councils (2000 to 10,000 inhabitants) in Bizkaia. The pilot programme will be carried out in Abadiño with the aim of learning and assessing the scalability to other municipalities.
For this purpose two main spaces of opportunity are observed where the application of new ideas and digital solutions could help the BiscayTIK team.
- Taking advantage of the services and benefits associated, for example, with culture and sports (booking spaces, attendance to courses or payment of sports fees, among others) that can be offered by the local administration to attract citizens to a new digital relationship space.
- Visualising and disseminating what the local administration is doing and has done to connect with citizens.