Challenge
This challenge addresses the needs described below:
- How can we in the food sector develop, integrate, and complement solutions that seek to address this challenge?
- How can we offer the user a personalised experience according to their tastes, preferences, or needs?
- How can we contribute to the well-being of the tool's users?
Context
EROSKI has over 50 years of history, following the union of seven small consumer cooperatives with a common goal: to provide quality products at a good price and to defend the rights of consumers. We have grown steadily towards this aim, becoming the leading cooperative retail distribution group for consumer goods and services in Spain. We are a leading operator in Galicia, the Basque Country, Navarre, Catalonia, and the Balearic Islands. We currently have a sales network of over 1,600 shops, more than six million customer members, and over 28,000 employees. Our social aim and our business characteristics mean that we prioritise quality and providing the best service to our customers through our business model. We work to promote local produce and healthy food at a good price and are committed to social responsibility and the sustainable development of the communities in which we are present.
We are a cooperative distribution group of mass consumer products and services and we want to be known for: the high level of commitment and involvement of the people who make up the group; offering welcoming, healthy, and constantly innovating shops; obtaining profits that allow us to generate more wealth and distribute it based on solidarity; integrating into our strategy an unwavering commitment to the health and well-being of consumers and to the sustainable development of society.
EROSKI's commitment to healthy and responsible food
At EROSKI, we believe that education is a key tool for promoting change towards healthier and more responsible eating. For this reason, we promote the Educational Programmes on Nutrition and Healthy Lifestyles (PEAHS), which provide children with educational tools on these topics in a didactic and playful way. of this is the almost 160,000 students from 1,853 schools across the country who took part in PEAHS during the 2021/2022 school year.
In addition to carrying out various initiatives to promote balanced and healthy eating, at EROSKI we are committed to food safety, an essential cornerstone for building a strategy aimed at facilitating healthy eating for people. Our Quality Management Model guarantees that the final product that reaches consumers has passed all safety controls. This model brings together standards, processes, procedures, tools, and definitions that ensure safety throughout the value chain. This has been something that has set us apart throughout our history due to the drive and utmost commitment with which we have been carrying out this work.
EROSKI has also become the first retailer in Spain to implement new environmental labelling on a dozen own brand products. This is Planet-Score, a label that indicates the environmental impact of products using a scale of letters and colours.
1. Description of the challenge (PDF)
2. Terms and conditions (PDF)