Challenge
The challenge posed is titled: How could we redesign the beef cattle registration process as a first step to improve the experience of cattlemen and cattlewomen when processing telematically, thus encouraging self-management?
Context
The Department of Agriculture, Livestock and Rural Development manages services and procedures related to the sector: subsidies, animal and plant health, regional offices, agrotourism, etc. We are currently exploring how to continue fostering a relationship of trust and assistance to citizens. The current models of relationship with the administration present important barriers when it comes to encouraging self-management and adaptation to people's needs. Among these barriers, we have identified the opportunity to redesign a recurrent and simple procedure that can be improved with the incorporation of technology.
Livestock farmers, the end users of this challenge, are increasingly using their cell phones with WhatsApp type applications. Telematic processing in this context is, however, an area with many opportunities for improvement. The “Notification of birth and issuance of the BID (Bovine Identification Document)” procedure is carried out around 18,000 times a year, mostly in person. Although there is the possibility of processing it telematically, it has a very low volume of use associated with the difficulty of the process. It is a recurrent and limited procedure with great potential to add value for this sector of the
population. That is why it is proposed as a workspace for this challenge.
The following are the basics of what the new discharge process might look like:
- Birth of the animal on the premises
- Placement of the BID on the animal.
- Scanning and reading of the BID of the animal and the mother to validate that it corresponds to the farm.
- Identification and validation of the animal's breed.
- Confirmation of dates and location.
- Recording of the data.
- Sending the data to the Electronic Headquarters.
There are 3 main areas where the application of new ideas and digital solutions could help the team:
- The identification of the user person using the cell phone.
- The reading and recording of data from a physical artifact.
- The creation of a document that can be integrated in the Electronic Office.
In addition, the administration needs to lay the groundwork and reflect on how to export the possibilities of this technology to other procedures and services.
Description of the challenge (PDF)
Bovine birth notification notebook (PDF)
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